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THE BIG CHALLENGE

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The "Local Cultures in Global Settings" project reaches its climax at the Dubai Design Week with the presentation of an extremely engaging and entertaining interactive installation entitled "BIG CHALLENGE", designed by Uae Modern curators Monica Mazzolani and Massimo Imparato
The name of the installation is in itself an invitation to take part, and the work becomes a playground: the ceramic slab made with Iris Ceramica Group materials is customised with the geometric decoration that won the “Local Cultures in Global Settings” contest.

With the patented digital printing technology Design Your Slabs, ceramic surfaces become a blank canvas for creating any original illustration or image.
The design "DRIFT" by Niko Kapa, the winner of the contest launched in Milan during the Salone de Mobile, customises the ceramic slabs which, for the occasion, become a huge ping-pong table that can host several players at the same time, engaging visitors to the Dubai Design Week in exciting matches and tournaments.

 

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